Hi, I'm Ioana
I'm a Senior Product Designer on a mission to build apps that truly make a difference. With 10+ years of experience, I’ve worked with industry giants, startups and NGOs alike, shaping products across B2C and B2B in ☁️ DevOps, 🛡️CyberSec, 🤖 AI/ML, 🔓 FOSS, 👩💻 SaaS, 📈 Forecasting & Prediction Markets, 🏦 Banking/FinTech and 🎓 EdTech. Before diving into UX/UI, I focused on digital strategy (Lead Generation, CRO, AB/MVT Testing, Analytics etc.) and product innovation.
I’m fascinated by the human mind, predictive processing and how cognitive science, biology, and human factors shape our (digital) behaviors. My passion lies in creating innovations that are not just forward-thinking but also economically viable and socially impactful.
When I’m not designing, I’m exploring - whether it’s biodiversity and adventure sports, geeking out over topics such as human biology & senescence, forecasting & financial markets, or capturing life through photography and jazz rhythms.